New technologies continue to make business easier and more exciting than ever. The recent introduction of social media websites like Twitter, Facebook and LinkedIn are creating quite a buzz among the Real Estate community. It has never been easier to connect with people and share your listings.Twitter provides a large chat room feel where Realtors may list properties and answer questions asked by interested parties. It also gives the Realtor a chance to connect with new lenders and real estate investors. At Twitter, people choose the people they wish to follow and create a tailored list of friends. They may also choose to un-follow certain people at any given time.Be HonestCreate your Tweets with honesty in mind. Don’t mislead potential clients or trick them into visiting a home that isn’t what they’re looking for. A wasted trip may cost you a great lead. Home owners have become much more knowledgeable about the real estate business in the last couple of years. Mass foreclosures have taught home buyers what to look for and warning signs to avoid.Be BriefTwitter limits each message to 140 characters. As a Realtor, certain acronyms are used on a regular basis to describe a home. For instance when someone reads “4bed, 2.5 bth” it’s readily understood that the home has 4 bedrooms and 2 and one half bathrooms. Make the most of those acronyms while “Tweeting” your listings.Create CuriosityProvide a city name and brief description of the home. Links to photos or videos can take up valuable space and should always be shortened by using a service like TinyURL. A properly written Tweet may look similar to this: “New Listing Minneapolis. Single Fam Home 4bed, 2bth, fenced yard, great neighborhood. Starts at $98k.” Thirty-nine more characters allow you to link to the listing on your website or photos.This example provides valuable information for home buyers and real estate investors. They know up front that the home is an affordable single family home in Minneapolis with 4 bedrooms, 2 bathrooms, a fenced yard and a great neighborhood. Encourage your Twitter followers to ask questions and answer them promptly.Obviously the information contained within a 140 character message isn’t going to provide all of the information buyers are looking for. Engage in conversation via tweets with followers. Really get to know what they’re looking for in a home so you can effectively tweet about listings they may be interested in.Tweet Open HousesAny time you have an open house, Tweet about it. Let your followers know when you will be there so they can plan to attend and get information about the property. Every professional Realtor knows that getting the interested party to tour the home is incredibly important to sealing the deal.Tweeting an open house should be done in much the same way as a new listing. When you tweet an open house, include the address. Make sure your followers know exactly where the home is. Interested followers will show up, especially if you’ve already created a relationship with them on Twitter.Make Use of Media Sharing WebsitesThe Internet makes it possible for a variety of websites to communicate. Posting your message to multiple sites can be quite time consuming. Look for websites that offer the possibility to post to multiple communities simultaneously. For example, when you post a photo to FriendFeed or TwitPic you have the option to post it to Twitter in the same instant.Use these services and others like them to your advantage. Don’t spam your followers with message after message, just share the important stuff. Keep a close eye on each community website you use and keep communication flowing freely. Buyers and investors enjoy building a relationship with their Realtor. Be the Realtor that provides them that opportunity.
Online businesses are nowadays praised and criticized by both entrepreneurs and consumers. Many online entrepreneurs would regard online websites as perfect tools for marketing purposes and they are right. Using the internet for business saves time and money; which are two important factors that entrepreneurs always look out for. The aid of online technology has been developed to everybody’s convenience, not just for the consumer’s benefit but for the entrepreneurs as well.For Realtors and real estate agents, there is a great deal that they can get by taking real estate business online too. Every real estate agent can do it and trying it is worth everything, time and even money.You don’t have to become an online real estate pro during your first moments using the net, everybody has to start from scratch and the internet is such a vast space to start big up front, so take your time. You can start small as long as you are on the right track of whatever it is that you are going to post or publish online. If you already know the real estate world from the inside and out, you already have a good advantage and putting all that you know in writing is a good way to go.How do you go about with this entire online thing, you ask? It’s easy. Though people think that competing with other online real estate marketers is going to be a tough job, it’s actually also a great opportunity for people to market and share what they know at the same time. It’s more like writing about what you already know and getting people to acknowledge it plus, getting paid for doing it.This is simply the reason why online marketing for real estate agents and owners are such a great idea but often times clouded by false ideas. Creating your very own real estate blogs guarantees a sure way of getting on top of the search engines just as you are getting establishing your real estate reputation online on your real estate website.